AVIS Russmann Case Study: Data-driven Digital Transformation of a Car Rental Business

Russmann is a vehicle hire business, the largest AVIS Budget Licensee in Germany. In 2016 the company understood the need of redesigning their operational processes to improve cost-effectiveness and increase the fleet utilisation rate. Russmann contracted ELEKS as a technology partner delivering expert software engineering and consultancy services.

The system that ELEKS created for Russmann enables a single-point orchestration of all the customer’s previously disconnected systems. The solution provides centralised fleet management, data-driven car disposition, and fleet planning. It uses Data Science to predict the weekly demand for car rentals and makes suggestions on how to move the fleet between the stations to meet the forecasted need.

Results and highlights:

• Automated operations and management tasks
• Cost saving with optimised vehicle idle time
• Increased car rental utility rate
• Centralized fleet management
• MVP delivery within 2 month

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